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Hyderabad:
Actor Jr NTR and actress Janhvi Kapoor have strongly condemned an explicit AI-generated deepfake video that manipulated visuals from their chartbuster song Chuttamalle from the movie Devara: Part 1. Both stars expressed grave concern over the depiction and warned that strict legal action will be initiated against those creating and circulating such content.
The controversy has ignited a broader industry-wide debate over consent, deepfakes, and the unchecked misuse of Artificial Intelligence.
Incident Background
- Manipulated Song Visuals: The romantic track Chuttamalle, picturized on Jr NTR and Janhvi Kapoor, had garnered massive popularity worldwide. Miscreants exploited AI tools to morph original footage from the song, generating vulgar visuals misrepresenting Janhvi Kapoor that were never part of the original track.
- Online Circulation & Outcry: The altered clip was shared across several social media platforms, with multiple users actively soliciting and sharing access links, triggering widespread backlash from the public and film fraternity alike.
‘Disgusting, Shameless’: Jr NTR Condemns the Act
Calling out the blatant misuse of AI, Jr NTR stated:
- In a society that reveres motherhood and upholds women with utmost respect, stooping to such levels to demean a woman using AI technology is completely disgusting, sick, and shameless.
- The actor warned that perpetrators behind the creation and dissemination of the morphed video will not be spared and will face stringent legal consequences. He urged users to neither consume nor forward such content, emphasizing that while it targeted an actress today, it could easily happen to someone's sister, mother, wife, or daughter tomorrow.
- He further appealed to central and state authorities to enforce strict regulatory frameworks to curb the malicious misuse of AI technology.
Film Fraternity Rallies in Solidarity
- Janhvi Kapoor: Expressing shock, the actress noted that circulating fake, AI-altered videos constitutes blatant technological misuse, confirming that legal measures are being pursued against those responsible.
- Vijay Deverakonda: Characterizing this form of AI exploitation as a digital form of sexual assault, the actor criticized not only the creators but also netizens who actively seek out, consume, and share such content.
- Chiranjeevi & Khushbu Sundar: Megastar Chiranjeevi emphasized that distorting an individual's likeness and identity using AI is not an isolated issue limited to one actress, but a societal menace that requires urgent redressal. Khushbu Sundar condemned using emerging tech tools to demean and humiliate women.
- Chinmayi Sripaada: The playback singer called out netizens asking for links in comments, highlighting that the consumer demand for non-consensual deepfakes forms a critical link in perpetuating digital abuse.
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